EMBRACER at the Storytelling training online workshop

On 11 September, EMBRACER took part in the Storytelling training online workshop organized by Interreg Europe.

Crafting simple and relatable communication is never obvious, especially when talking about more complex subjects. It's easy and common to get lost in technical jargon, long paragraphs and too much information.

However, it's important to communicate clearly and effectively about your project's activities and achievements, not only to your peers but also to a wider audience.

The workshop is divided in two parts, taking place on 11 September and 16 October.

The first one was an introduction to storytelling, a four-hour online workshop to learn the fundamentals of storytelling. EMBRACER had the great chance to practice on the project and learn to apply a specific method to various communication tools, focusing on the Curse of Knowledge, a cognitive bias where an individual assumes that others have the background knowledge to understand. The trainer was Charlélie Jourdan, consultant and trainer, a very inspiring one!

We can't wait to attend the second part to produce concrete communication material for our project!