AgroDesign Cluster

The Region of Central Macedonia is currently working to identify and develop new ways of collaboration among the traditional sectors (such as tourism and agriculture) and the dynamic sectors such as ICT and Cultural and Creative Sectors (CCS). The local market is in need of good examples but also of actors and initiatives who will act as catalysts in order to achieve cross-sectoral partnerships. On the other hand, regardless of the local creators’ excellence in graphic design, packaging, industrial and web design there was not a communication channel between them and the agri-food commissions.
Another crucial factor is the increasing opportunities appearing in the crossing points of the rural and urban world. Agriculture and food production are a core economic activity in the rural (or peri-urban) areas while the design services are mainly located in the urban areas, basically within the urban centres.
The AgroDesign Cluster is a bottom up action initiated by the local creative community of Thessaloniki, through the activity of the Creativity Platform – a non-profit organisation. The main stakeholders of the initiative are: (a) local creative professionals (designers, graphic designers, architects, web-designers, photographers etc.), (b) regional agri-food producers and small manufacturers and (c) local relevant institutions from both sectors such as: Thessaloniki International Fair (TIF Helexpo), American Farm School, Macedonian Museum of Contemporary Art and others.