How the EU promotes culture and creativity
The EU plays a key role in supporting and promoting culture across EU countries, recognising its importance to society, the economy and international relations.
Through various initiatives and funding programmes, the EU works to preserve Europe’s rich cultural heritage, foster favourable ecosystems for cultural and creative industries, and promote cultural diversity. The Creative Europe programme is the main source of EU funding for the culture and creative sectors. Since 2014, it has supported projects that foster cultural diversity, promote artistic expression, and boost the economic potential of the creative industries.
To increase the visibility of Europe's culture and audio-visual sectors, the EU supports a variety of actions, initiatives, and prizes. These are designed to reward achievement and raise awareness of Europe's culture and heritage. By investing in culture, the EU not only strengthens European identity and unity but also contributes to economic growth, social cohesion, and the well-being of its citizens.
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