DIGI-CONTENT addresses challenges hindering the adoption of Extended Reality (XR) technologies within Europe's Creative and Content Industries (CCI). Our goal is to enhance competitiveness by empowering regional agencies to effectively support innovative XR projects - including virtual, augmented, and mixed reality - with a strong emphasis on AI-driven content creation.

Objectives:
- Connect CCI stakeholders working in XR and AI for knowledge exchange.
- Create a policy toolkit with best practices, ethical guidelines, and support models tailored to the CCI-focused XR sector.
- Pilot cutting-edge support programs showcasing the power of AI within XR.
- Raise awareness of the environmental impacts of VR/AR technology among users and policymakers.

Seeking Partners:
Partners focused on XR-driven CCI innovation: regional agencies, XR/AI/creative researchers, and CCI businesses exploring XR for tourism, cultural experiences, immersive storytelling, field trips, skill-building, and more.