BEHAVE

The BEHAVE project wants to explore, collect and valorise intelligence on behaviour and turn it into assets for improving waste prevention, separate collection and litter prevention strategies. Innovative and advanced waste management approaches such as Save-As-You-Throw (SAYT), Know-As-You-Throw (KAYT), Pay-As-You-Throw (PAYT), combined with nudging principles, reuse schemes and smart waste management solutions considerably contribute to waste prevention, separation and recycling and circular economy in general. While they exist across Europe and are already available to residents and households, its wider distribution and deployment in non-residential areas remains an untapped potential for their full deployment. Tourism destinations attracting large numbers of visitors, the great outdoors as destinations for hikers, nature lovers and other practicioners of leisure activities, historical city centres where local residents and visitors converge, high density and high frequency ares with travellers and commuters are only some of the cases among many others, each with its own specific setting, target group and other challenges.

In order to address these challenges and barriers, one needs to assess the profiles, habits and behaviour of those using and frequenting those places, their expectations and willingness to partake in advanced and tailor made waste management solutions, as well as understand the potentials of these public spaces in terms of accommodating modern solutions and catering for their users. The efficiency and the success of a chosen solution will depend on valorising all the acquired intelligence, translating it into prospects and contexts and the extent of co-creating them. This is what BEHAVE wants to demonstrate through putting forward a partnership diverse in trends and tendencies in public spaces, in behaviour and habits, extent of the use of modern technologies, and each with its own regional characteristics as travel destinations.