Learning from a Community-based Tourism Experiment
The journey began in the picturesque village of Castelmezzano, located in the Province of Potenza. This small mountain village, home to only 720 residents, has faced the challenge of a declining population for decades. In response, Castelmezzano embarked on an innovative experiment in community-based tourism development aimed at creating employment opportunities for local youth.
The Initiation of Community-Based Tourism
The village's journey towards revitalization began in 2000, with a focus on harnessing local potential and resources. Recognizing the need for sustainable economic development, Castelmezzano sought to attract tourists by capitalizing on its natural beauty and unique location. A pivotal moment in Castelmezzano's transformation was the construction of the world’s longest zip line, connecting Pietrapertosa and Castelmezzano, known as the "Flight of the Angel," in 2008. The attraction has managed to turn the area into a prominent tourist destination. The project was initially funded by a one-time €1 million grant from the EU in 2002, demonstrating that significant change can occur without continuous external investment.
The success of the Flight of the Angel has been profound. It currently provides employment for 24 individuals, predominantly young locals, and has inspired further investments in the community. The initiative has fostered a culture of entrepreneurship, with residents establishing a range of tourism-related services.
A Model of Public-Private Collaboration
This endeavor showcases the power of public-private collaboration in developing a competitive tourism ecosystem. The synergy between public initiatives and private enterprises has resulted in a host of attractions, including hiking paths, climbing walls, and via ferratas. Additionally, local entrepreneurs have opened bed-and-breakfasts, restaurants, and equipment rental businesses.
The collaborative efforts in Castelmezzano have bolstered the region's economic resilience. By leveraging local resources and fostering community involvement, the village has enhanced the well-being of its residents. The project serves as a compelling example of how strategic tourism development can lead to sustainable growth and community revitalization.
In conclusion, Castelmezzano's experience offers valuable insights into the benefits of community-driven tourism focusing on local strengths and fostering collaboration in a small village.