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Social
Culture and sustainable tourism

Alternative tourism

An Interreg Europe Policy learning Platform workshop on optimizing social and economic benefits
20 November 2024
Vittorio Veneto, Italy
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What it will be about

This workshop focuses on the concept of "alternative tourism." You'll explore different approaches like ethical, slow, and creative tourism, which offer ways to rethink local and regional approaches to tourism promotion. Alternative tourism aims to be both socially and economically responsible and contribute to the balanced development of hosting communities. 

These strategies not only respond to the challenges of mass tourism —such as its negative impact on destinations, local communities, and the environment. They can also highlight how lesser-known places can showcase their unique offerings and stand out as desirable destinations. 

In particular, we will be exploring how tourism can be embedded in local practices, cultures and communities. The objective is to collaboratively explore notions of mainstream and alternative tourism, reflect on their respective positive and negative externalities of tourism, and imagine ways of collaboratively optimising social and economic benefits at the local and regional levels. 

The workshop will also go into methods of co-creation and multi-stakeholder collaboration to identify such alternative offers in European regions and showcase some inspiring alternative tourism examples across the Interreg Europe community. 

What to expect

This one-day workshop features keynote speeches, presentations of Interreg Europe success stories, and interactive group activities.

  • Learn about the host town, Vittorio Veneto, and its success in the Interreg Europe project Local Flavours, setting the stage for interregional cooperation.
  • Define "alternative tourism" through a keynote, group work, and focused presentations.
  • Explore how local communities co-create alternative tourism through collaboration and innovative methods.
  • Focus on gastronomy and food as key areas for testing alternative tourism approaches, with real-world examples from the Interreg Europe community.
See full agenda
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Practical information

To help you prepare for your upcoming trip to Vittorio Veneto, we have prepared for you a guide with practical information.

You will learn all you need to know about the venue, how to get there and the accommodations we recommend. 

See how to join us
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What is the Policy Learning Platform?

The Policy Learning Platform is the second pillar of the Interreg Europe programme. It aims to facilitate policy learning and the exchange of knowledge among regional and local authorities in Europe.

The platform provides a space for policymakers to share good practices, exchange experiences and work together to improve policies at the regional and local levels

The platform provides information on various topics through publications, events and direct communication with experts. Community members can use services for free if they need tailored advice on policy challenges

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