Shaping the Future of Tourism: Insights from Claudio Milano
We have hosed another insightful online workshop, this time led by anthropologist and economist Claudio Milano. A senior researcher and lecturer at the University of Barcelona and director of a Master’s in Sustainable Tourism, Dr. Milano discussed tourism governance, the challenges of overtourism, and strategies for balanced tourism development.
Key Insights on Tourism Governance
Dr. Milano emphasised that tourism governance is a continuous process requiring collaboration between policymakers, private stakeholders, and civil society. He addressed:
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Overtourism & Under-tourism: The pandemic highlighted the fragility of tourism economies, demonstrating the need for adaptable and sustainable policies.
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The Tourist City Concept: The rise of digital nomadism and short-term stays is reshaping urban dynamics, challenging traditional tourism models.
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Congestion & Housing Issues: Tourism places pressure on housing markets and public spaces, requiring integrated policies that align tourism with urban development.
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Sustainability in Tourism: Governance must integrate economic diversification, responsible tourism policies, and sustainable infrastructure planning.
Policy Recommendations
Dr. Milano proposed several approaches for more effective tourism governance:
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Strategic Planning & Collaboration: Governments must work closely with businesses and communities to create long-term strategies that address tourism’s benefits and challenges.
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Balancing Economic & Social Priorities: Tourism strategies should not only focus on economic growth but also on preserving cultural heritage and improving local quality of life.
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Data-Driven Decision-Making: Continuous monitoring of tourism trends helps cities manage visitor flows and address potential negative impacts proactively.
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Public-Private Partnerships: Encouraging collaboration between the tourism sector and local authorities can lead to innovative and sustainable solutions.
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Tourism Taxes & Redistribution: Revenues generated from tourism should be reinvested into local infrastructure, public services, and environmental conservation.
The workshop underscored the importance of balancing tourism growth with sustainability and social responsibility. By fostering collaboration, leveraging data, and promoting strategic planning, destinations can ensure a more equitable and resilient tourism model. The session concluded with a Q&A, highlighting the need for continuous dialogue and cooperation among all tourism stakeholders.