NOTRE

The NOTRE project addresses one of the biggest challenges in today's society: the ageing population. With over 90 million seniors in the EU, the demand for innovative products and services tailored to their needs is urgent. However, bringing new products to market is incredibly difficult, with a 95% failure rate. NOTRE aims to change this by improving policy instruments that support innovative new product and service development for SMEs.

The project also focuses on creating a robust infrastructure for product validation, enabling SMEs and start-ups to test their ideas in real-world environments. By fostering international collaboration and building a network of test facilities, NOTRE enhances the chances of success for new products aimed at seniors. With this support, companies can bring validated, market-ready solutions to address the growing needs of an ageing population.

Discover below the video presentation of the project to know more about the origin of NOTRE.