Styria Showcases Regional Excellence at Gulfood Dubai 2025
Dubai, February 2025 – The world’s largest food and beverage trade show, Gulfood Dubai 2025, will set the stage for the Styrian Food Hub (SFG) delegation to present Styria’s finest regional food products to a global audience. From February 17 to 21, more than 5,500 exhibitors from over 190 countries will convene at this premier industry event, offering unmatched networking opportunities, insights into global food trends, and access to new markets.
Among the highlights of the Styrian delegation are Styrias’s renowned geographical indication products, including Hay Milk and Styrian Pumpkin Seed Oil. These products, deeply rooted in regional tradition and craftsmanship, are not just culinary delights but a representation of Styrias heritage. Through their participation, the SFG aims to strengthen the market presence of these authentic and high-quality regional goods.
Connecting Tradition with Innovation – SMEOrigin
The delegation’s presence at Gulfood Dubai aligns seamlessly with the objectives of SMEOrigin, an Interreg Europe initiative dedicated to enhancing the competitiveness of SMEs in the food sector by supporting geographical indication (GI) products. The project underscores the cultural and economic significance of regional food, fostering intersectoral collaboration between agriculture, tourism, and trade.
By participating in Gulfood, SFG not only promotes its own regional specialties but also contributes to the broader SMEOrigin mission: raising awareness of the importance of GI products, improving quality standards, and driving digital transformation among small and medium-sized enterprises. As many regional policy frameworks overlook the potential of GI food products, the SMEOrigin initiative strives to reshape policies through knowledge-sharing and interregional cooperation.
Gulfood Dubai 2025 – A Global Gateway for Regional Products
Gulfood Dubai stands as a strategic international platform where emerging trends, groundbreaking innovations, and future food visions take center stage. The SFG - Styrian Food Hub will leverage this event to engage in B2B discussions, explore cutting-edge food technologies, and expand their international business network. The Delegation Program Highlights include a dynamic three-day agenda: On day 1 (February 17, 2025), the program kicks off at the AUSSENWIRTSCHAFT AUSTRIA (Austrian Chamber) stand, followed by B2B meetings and an exploration tour of the exhibition halls. day 2 (February 18, 2025) participants will conduct market research, attend future food conferences, and gain insights into regional demand through two store checks of Dubai’s top supermarkets in the Mall of Dubai. Moreover, day 3 will focus on strengthening business relationships, attending keynote lectures, and concluding with a ‘Food Tasting and Tour’ at one of Dubai’s visionary World Food Halls.
As consumer demand for authentic and sustainable food products rises, the presence of regional specialties at global trade fairs like Gulfood Dubai is more crucial than ever. The Styrian Food Hub’s mission is to ensure that products such as Hay Milk and Styrian Pumpkin Seed Oil gain well-deserved recognition in international markets, reinforcing the value of protected origin food as a pillar of European cultural heritage and economic success.
By bridging tradition with innovation, the SFG delegation exemplifies how regional food products can drive economic growth while preserving the authenticity that makes them unique. Gulfood Dubai 2025 marks a significant step in this journey, opening new doors for Styria’s finest regional delicacies on the world stage.