5th Stakeholders' meeting in Poland
On the 25th of February 2025 in Kielce, the Marshal Office of Swietokrzyskie Region organized the fifth Stakeholders Group Meeting which 11 stakeholders attended.
The meeting devoted to modern trends in tourism, inspired by the experiences of the French region of Nouvelle-Aquitaine, was held by the Department of Regional Development and the Tourism Branch of the Department of Tourism, Sport and Foreign Affairs. Participants had the opportunity to learn about innovative solutions in the field of sustainable development, enotourism, and activities supporting entrepreneurship in the tourism sector. During the meeting, Sylwia Skuta and Jędrzej Borowiecki presented Tourism Lab – a French initiative integrating academic institutions, entrepreneurs, and local authorities, aimed at developing modern tourism products. Examples of good practices were also indicated, such as:
-LaCommande – Maison des Vins – a project supporting enotourism through visiting vineyards, tastings, and thematic events,
- Tokikoa Initiative – promotion of restaurants offering dishes based exclusively on local products,
- Tourism Lab Nouvelle-Aquitaine – a center supporting innovative startups in the tourism industry,
- Bedous (Aspe Valley) – Hôtel La Transhumance – a model of ecological hotel industry,
-Hôpital-Saint-Blaise Church – using light and sound to promote UNESCO heritage.
One of the main points of the meeting was a discussion on the possibility of creating the Świętokrzyskie Tourism Lab, which could support the development of innovative forms of tourism in the region. Participants considered potential goals, target groups, and tools that could be implemented as part of this initiative. “French experiences show that investing in an innovative and sustainable approach to tourism can bring benefits to both tourists and the local community. We want to transfer these inspirations to our region,” Sylwia Skuta summed up. The meeting ended with an open debate on the future of tourism in the Świętokrzyskie Voivodeship and possible directions of development based on proven European models.