SLOWDOWN
Promotion of slow tourism for sustainable, local and regional economic development and well-being
Project summary
SLOWDOWN is a European project aimed at promoting slow tourism, a sustainable and enriching approach that fosters a deeper connection with destinations, their cultures, and local communities. Its main goal is to enhance regional policies to support and develop slow tourism, contributing to local economic growth and fostering more responsible tourism across Europe.
Tourism plays a major role in Europe’s economy:
- 10.3% of the EU’s GDP comes from tourism.
- It provides jobs for 27 million EU citizens.
Despite its significance, tourism development has faced challenges:
- Overtourism has caused environmental and social issues in some regions.
- Other regions struggle to unlock their tourism potential.
How will it be achieved?
- Learning and exchange: Partners will engage in inter- and intra-regional learning to improve policy frameworks.
- Stakeholder involvement: Relevant stakeholders will be actively engaged, providing essential insights for policy improvements.
- Capacity building: The project will enhance the capacities of partner institutions to better support slow tourism.
Who is involved?
- 9 partners from 8 EU countries.
- 2 Associated Policy Authorities.
- A wide variety of regional specificities and policy-implementing levels.
- An Advisory Partner for additional expertise.
What will this project change
The SLOWDOWN project will drive positive changes by promoting sustainable tourism, benefiting the environment, local communities, and tourists alike. It will:
- Reduce over-tourism and lessen its environmental impact.
- Improve regional policies to better support sustainable tourism.
- Enhance organizational capacity through collaboration and learning.
- Boost local economies by creating opportunities for small businesses and communities.
- Provide tourists with more meaningful, immersive experiences that encourage responsible travel.
These changes will lead to a more balanced, sustainable tourism model that benefits both people and the environment.