Valmiera city with the surrounding municipalities elaborated a common tourism development strategy to raise competitiveness of a unified tourism destination.
An area of the Gauja river shore in Valmiera city that has been turned into an active tourism attraction in the framework of public-private partnership.
Gauja NP Tourism Cluster with the brand name “Enter Gauja” is created to strengthen tourism destination and enhance its competitiveness in international markets
National cluster support program to encourage cooperation between businesses, R&D and other institutions, thus contributing to increase of competitiveness.