Tourism development strategy of Valmiera city and surrounding area (Valmiera+)
Valmiera city with the surrounding municipalities elaborated a common tourism development strategy to raise competitiveness of a unified tourism destination.
An area of the Gauja river shore in Valmiera city that has been turned into an active tourism attraction in the framework of public-private partnership.
Gauja NP Tourism Cluster with the brand name “Enter Gauja” is created to strengthen tourism destination and enhance its competitiveness in international markets
National Cluster Programme - support to the Tourism Cluster
National cluster support program to encourage cooperation between businesses, R&D and other institutions, thus contributing to increase of competitiveness.