Kainuu Culture Programme
About this good practice
With the Kainuu Culture Programme, the aim is to strengthen the visibility, accessibility, and relevance of culture to Kainuu residents as well as visitors to Kainuu. Culture is relevant for well-being and the attraction of the region.
On the initiative of Kainuu's cultural actors, a programme was built together, as a development tool. With the help of the Programme, the cultural actors of Kainuu have found new ways to network and enhance visibility. In cooperation, concrete steps were identified to strengthen Kainuu's cultural sector. The Culture Programme serves as a road map until 2025 in support of development, and the cultural program complements the regional Kainuu 2025 policy well.
The Programme is implemented by projects & open calls, pilots, networking events.
The monitoring model of the program consists of the following indicators:
• The amount of art and cultural content in the region
• Targeting the art and culture total funding
• Regional economic impact of art and culture
• An increased number of international productions
• The effectiveness of joint marketing and the achievement of the set marketing goals
• Improved skills of industry operators and producers
• Culture's well-being effects for locals among residents (using a national tool)
The main stakeholders and beneficiaries of the practice are producers, artists, Regional Council of Kainuu, policymakers, developers, municipalities, SMEs (especially tourism and creative industries), common public
Resources needed
Resources: 1 permanent employee at the Regional Council of Kainuu (along with their own work), Consulting companies Flowhouse & Kaltio Creative, and a Steering Group.
One online survey, 3 workshops and working on a dedicated Howspace platform. Altogether 70 people participated in the process.
Evidence of success
The Cultural Kainuu project (2022-2023) funded by the Finnish Ministry of Education and Culture, budget 165 000 €. The project ran 3 open calls. 11 funded pilot projects related to CCIs, in total 40 000 €. Enhanced collaboration between municipalities and successful pilots.
International project funding: CHERRY (Interreg Europe; topic: CCIs), N-LiTe (Interreg NPA; literary tourism)
Percent for art -principle in Kajaani City approved in 2023.
Cultural Education Plans in each municipality.
Potential for learning or transfer
Relevance: The Culture Programme of Kainuu is a clear example of improving a public regional policy instrument to better cover also cultural and creative industries. A programme, created in a strong network, increases all the participants’ professional capacities, and strengthens the collaboration. This gives a policy process and its implementation more impact.
It is possible for any region to start to work on a cultural programme, or to highlight the importance of culture in all regional development policies. To succeed in that, there is a strong need for a regional network, and common will to create a policy paper / strategy on culture.
The results can be open calls, new international or regional projects, and pilots. New projects / pilots enhance the visibility of culture in a region, strengthen cooperation within the region, and open new ideas and resources.
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Good practice owner
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