Lough Derg Marketing Group
Published on 21 February 2018
Ireland
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The Lough Derg Marketing Group is a well established group comprising a broad range of stakeholder representatives from three local authorities, Fáilte Ireland, Waterways Ireland, Inland Fisheries Ireland, local development companies and the tourism trade. Recent key activities include: Improving orientation by implementing the Lough Derg Signage Strategy; Improving lakeside experiences by upgrading amenities at lakeshore sites; Experience development - development of tourism products e.g. Lough Derg Blueway to attract visitors to Lough Derg; Destination Marketing to increase public awareness of the area via www.discoverloughderg.ie, social media, facebook and twitter, Tourism Ireland Ezines, advertorials, familiarisation trips for tourism industry and bloggers; and the Lough Derg Stakeholder Engagement Plan which engages with and supports tourism businesses by organising networking events.
The Chief Executive of TCC is the chairperson of the group. Tipperary County Council was instrumental in establishing the group a number of years ago. Two other local authorities in the region are also on the group. The local authorities work closely with the agencies and tourism industry on the group to market and promote Lough Derg and deliver capital projects where funding is available.
The Chief Executive of TCC is the chairperson of the group. Tipperary County Council was instrumental in establishing the group a number of years ago. Two other local authorities in the region are also on the group. The local authorities work closely with the agencies and tourism industry on the group to market and promote Lough Derg and deliver capital projects where funding is available.
Resources needed
Initial preparation of a Roadmap for Experience Development and Destination Marketing 2014-2017 and ongoing employment of a Tourism Co-Ordinator for the area.
Funding for capital infrastructure and marketing promotion initiatives.
Initial fund of €2,000,000
Funding for capital infrastructure and marketing promotion initiatives.
Initial fund of €2,000,000
Evidence of success
The group successfully acquired a €2m stimulus fund from the Dept. Transport, Tourism & Sport which acted as a catalyst to assist the group in progressing 14 projects since the end of 2014. A number of new businesses have emerged on the lake since the work of the stimulus fund projects began, including kayaking, paddling, team building, adventure business companies and food outlets, resulting in increased visitor numbers and a tourism boost worth €10m to the local economy.
Potential for learning or transfer
There are many aspects to this Good Practice which have learning transfer ability, including:
Improve orientation by implementing signage strategy.
Improve lakeside experiences by upgrading amenities at lakeshore sites.
Experience development - Develop tourism products.
Destination Marketing - Increase awareness of the destination.
Lough Derg Stakeholder Engagement Plan - Engage with and support tourism businesses.
The group is currently preparing an end of Roadmap 2014 - 2017 report and will progress to creating a new Roadmap for 2018 - 2021.
Improve orientation by implementing signage strategy.
Improve lakeside experiences by upgrading amenities at lakeshore sites.
Experience development - Develop tourism products.
Destination Marketing - Increase awareness of the destination.
Lough Derg Stakeholder Engagement Plan - Engage with and support tourism businesses.
The group is currently preparing an end of Roadmap 2014 - 2017 report and will progress to creating a new Roadmap for 2018 - 2021.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
TIPPERARY COUNTY COUNCIL
Ireland
Contact
Agence Web