On the Trail of the Oranges

The Orange Cycle Route uses existing route infrastructures to develop a route along historical sites of the House of Orange. A project group has been set up to coordinate the project. For the signposting of the cycle route there was cooperation with regional governments; also a comprehensive communication and marketing strategy has been developed. In order to offer leisure arrangements and packages, there were cooperations with museums, hotels and the catering industry. A multi-day cycling package has also been developed with hotel stays, visits to museums and vineyards along the route to boost tourism industry in the region. All activities, products and services are available in Dutch and German.
The number of cyclists on the route, as well as overnight stays are currently monitored.
Main outputs are a cross-border signposted cycling route, info panels and interactive columns along the route, a route book & promotional flyer, an informative flyer for children with games to play along the route, a Website, Multi-day cycling packages with overnight stays and museums promoting tourism economy along the route, and promotional campaigns.
The main target groups are Dutch and German cyclin tourists, day + multiday tourists, and families.