RIS3 Toscana Contest

Researchers/startuppers have little resources to invest in promotion of their research activities/business ideas. So, even if their activities are valuable and promising, they might meet some obstacles to reach end users & research and/or business partners. RIS3 Constest is a format that address such problems and it is is structured as follows: 1. call for research activities and business ideas; 2. evaluation carried out by a technical committee; 3. identification of the most valuable and promising ideas and award to the best two ones; 4. public award ceremony, within an institutional and international framework (annual event of ERDF ROP) at the presence of companies, universities, regional/national and European public authorities). The prize consists in dedicated promotional kit direclty designed by the MA (not a voucher) and granted to the 2 finalists. It consists in: a promotional video, press releases, personalized communication materials (headpaper, blog graphics, e-mail graphics). Furthermore, an e-book with all the projects has also been realized for all participants. The promotion was carried out also in the framework of the communication activities of the ERDF ROP of Tuscany (at regional, national and international level). Innovation consists in reaching, with one practice, different purposes: promotion/valorisation of regional innovation and (young) talents, dissemination of the research results/business ideas, matchmaking, cross fertilisation and inspiration.