Synergies between traditional operators and cultural creative industries

Cultural and creative industries (CCIs) are often addressed in at least two areas of local/regional public policies:

Regional cultural policies traditionally focus on funding cultural and artistic creation and education and preservation of cultural heritage. Generally, regions mainly support operators of events (festivals), artistic projects, and cultural heritage projects. Except for the audiovisual sector, the support goes mainly to operators such as municipalities, associations, etc.

Regional economic development policies with their own financial tools (subsidies, guarantees, loans, equity investments, etc.) focus on startup creation, innovation and further business development activities (internationalisation, …) and the creation of supportive environments for the CCIS, such as clusters, innovation hubs, etc.

In addition, culture and creative activities also contribute to social objectives, such as, for instance, the co-creation of cultural events, festivals and performing arts with residents in targeted urban areas, or social inclusion of marginalised groups through their involvement in cultural activities.

For this reason, we are organising a webinar with a focus on: 

• Exploring ways how to generate synergies between creative activities (artists, artistic crafting), public operators of cultural events and locations, urban developers for economic and social benefits.
• Showcasing experiences and practices from the Interreg Europe community creating synergies within the triangle of cultural, economic and social objectives.
   

What you can expect

• Keynote speech Elena Mengotti, Friuli Venezia Giulia Autonomous Region, on a comprehensive approach to the cultural and creative economy across policy silos (CHERRY, CRE:HUB)
  This keynote speech will focus on valorisation of industrial history (old industrial buildings) and museums, valorisation of urban areas through cultural and creative spaces (focus on both residents and enterprises) and leveraging the digital transformation. 
   
• Presentation by Ilva Grasmane, Director of Jelgava Regional Tourism Center, City of Jelgava, Latvia, about the role of cultural activities in valorizing cultural and artistic traditions and engaging citizens with new technologies, as well as triggering urban renewal.
   
• Presentation by Leandro Camara, Fundación Catedral Santa María, on the social value of the cultural heritage (CREADIS3)
  The practice provides a good example of a social innovation platform supported by a cultural heritage environment and CCIs. The project, besides raising the general public awareness for cultural heritage, strongly aims for improved social inclusion of vulnerable persons.

Register below