Laska Nenova

I have more than 25 years of management and marketing experience leading people, organizations, projects, and campaigns. For the past ten years, I managed the global NowWeMOVE campaign, created and sustained a community of +40 national partners, conceptualized and delivered innovative activation events, and managed the digital promotion for both the campaign and supporting events. I have experience in creating and implementing membership strategies and services. Before joining the not-for-profit sector, I served as marketing and sales director for several corporate Bulgarian entities.
I am the founder of two Bulgarian-based entities - BG Be Active Association (www.bgbeactive.org) and WOW Gym - a functional training club, and I hold a position as a Placemaking Europe board member.
My expertise is in:
- Creating and implementing large scale initiatives promoting behavior change
- Starting Movements
- Creative marketing
- Event management and c