A case of incorporating Corporate Social Responsibility in tourism sector: Avra Hotels Collection

Avra Hotels Collection is a group of 3 hotels which located in Agios Nikolaos. CSR is fully integrated into the hotels’ operations and the strategic management to achieve the proper entrepreneurship that will be in full harmony with the Cretan biodiversity, the society, the human resources and the marketplace. The protection of the environment is one of the main goals of the Group’s CSR actions. Both management and staff follow the environmental policy of the hotels and attend annual training programs about the efficient usage of energy, the recycling procedure and the waste production also. Some actions implemented under the society pillar, are: purchasing products from local suppliers, most employees have Cretan origins or lives permanently in Crete, donations, environmental actions in cooperation with local schools etc. In addition, employees enjoy equal opportunities, can request blood for them and their relatives from the volunteer blood donor bank that is established and can leave their children to the collaborating kindergarten during the working hours. Avra Hotels have a commitment to providing excellent & customized services to each single customer. By this way the managing directors and the employees achieve the main goal that the Group has set, which is to maximize the benefits and value of the business and to offer the hotel guests an exceptional, indulging experience. The main beneficiaries are: employees, local community and environment and visitors