A case of incorporating Corporate Social Responsibility in tourism sector: Creta Maris Beach Resort

Creta Maris Beach resort is located 24km from Heraklion in Hersonissos, which is one of the most famous tourist destinations in Crete. During its 40 years of operation, the main goal of the management team is the development of the hotel services taking always with respect to the environment in which the company grows. The company desires to contribute to the protection of the environment by reducing energy consumption, recycling and using environment friendly cleaning detergents. Society is a significant pillar of Creta Maris CSR practices. 93% of the employees are Cretans, establishment of volunteer blood donor band and yearly blood donations, “Open School Days” where the local schools visit the organic field of the hotel, donations and cooperation with local producers are some of practices implemented for the benefit of society. Employees are considered as valuable asset of the company; They get equal opportunities, participate training seminars, have private health and safety programme. The market pillar completes the company’s holistic CSR approach. Its purpose is to provide excellent facilities to its customers, restaurants always offer the best services and organic products to the hotel’s guests with many of them to originate from hotel’s own production. The main beneficiaries of the CSR practices implemented by Creta Maris, are: employees, local community and environment and visitors.