Christmas in South Limburg

From mid-November to the end of December, South Limburg is host to more than 200 Christmas events. Due to the many years dedicated to positioning South Limburg as the ultimate Christmas destination in the Netherlands and the unique range of events, the tourist high-season in the Valkenburg region runs from mid-November to the end of December. This is beneficial to the entire region, and especially for accommodations, retail, and attractions. The unique and extensive range of Christmas events have meant that South Limburg has been an attractive region to visit during the festive season for many years already. During the campaign, all available resources are applied to ensure that Limburg is once again positioned as the best Christmas destination in the Netherlands. This includes online marketing, social media, print media, generating free publicity, press trips and influencer trips, online and offline advertising, and product development. VVV Zuid-Limburg also approaches businesses and Christmas activities for collaboration to effectively promote each other and the region, together.
The biggest stakeholders and beneficiaries of this campaign are:
- the organizers of the Christmas events
- the accommodations
- retail, especially in the city centres
- the attractions
- the municipalities