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Coté Feel Good
Published on 20 June 2019
France
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
In the Hauts-de-France region, since 2016, the community of municipalities of Thierache, Sambre and Oise has experimented an itinerant camper that offers public services to isolated inhabitants. Following the success of this experience, Movitex-Daxon company has decided to develop an offer targeted on seniors to answer three major issues :
- Encourage and create social links and determine which product or service best suits seniors’ needs and budget
- Reinvigorate city centres, especially in rural areas
- Experiment a new durable and local economic model
The first step of Movitex-Daxon project’s was to do interviews between 125 collaborators and 60 elderly people to understand their expectations and needs. As a result, they need : Consideration, social link and social utility.
Then, in September 2018, Movitex-Daxon launched, in partnership with the community of municipalities, a call for projects: “Feel good”. 3 communes in Hauts-de-France region were selected to test the project named “Coté Feelgood”, in April 2019.
“Côté Feelgood” is an itinerant or stationary point of sale divided in three areas to propose three different kind of services to elderly :
- Lounge area to discuss, read, relax and laugh. The aim of this place is to create social link to prevent disabilities becoming socially isolated
- Workshops area (sewing, sophrology, massage) to provide well-being and stimulate social relationships
- Fashion boutique to stimulate and increase local economy
- Encourage and create social links and determine which product or service best suits seniors’ needs and budget
- Reinvigorate city centres, especially in rural areas
- Experiment a new durable and local economic model
The first step of Movitex-Daxon project’s was to do interviews between 125 collaborators and 60 elderly people to understand their expectations and needs. As a result, they need : Consideration, social link and social utility.
Then, in September 2018, Movitex-Daxon launched, in partnership with the community of municipalities, a call for projects: “Feel good”. 3 communes in Hauts-de-France region were selected to test the project named “Coté Feelgood”, in April 2019.
“Côté Feelgood” is an itinerant or stationary point of sale divided in three areas to propose three different kind of services to elderly :
- Lounge area to discuss, read, relax and laugh. The aim of this place is to create social link to prevent disabilities becoming socially isolated
- Workshops area (sewing, sophrology, massage) to provide well-being and stimulate social relationships
- Fashion boutique to stimulate and increase local economy
Resources needed
Managed by Movitex, this project required the involvement of many partners :
- Institutional : Hauts-de-France region, County Council, Lille European Metropolis, mayors
- Schools : EDHEC, ITEEM
- Enterprises
A budget of 800.000€ was freed up to launch it. Two full time jobs have been created.
- Institutional : Hauts-de-France region, County Council, Lille European Metropolis, mayors
- Schools : EDHEC, ITEEM
- Enterprises
A budget of 800.000€ was freed up to launch it. Two full time jobs have been created.
Evidence of success
“Côté Feelgood” is a nice project with two ambitions :
- Social :promoting ageing well
- Economic : stimulating local economy
Success example : At the beginning, it was an experience in a few communes in Hauts-de-France region to verify the economic model and perfect the offer. Following the success of the project, Daxon-Movitex has extended its offer to other communes, and receives a lot of requests. As a result, it'll be developed in a second region in 2020, and then, all over the France.
- Social :promoting ageing well
- Economic : stimulating local economy
Success example : At the beginning, it was an experience in a few communes in Hauts-de-France region to verify the economic model and perfect the offer. Following the success of the project, Daxon-Movitex has extended its offer to other communes, and receives a lot of requests. As a result, it'll be developed in a second region in 2020, and then, all over the France.
Potential for learning or transfer
This project is innovative and proposes a new economic model for isolated seniors.
Côté Feelgood could be a tool for stimulating the local economy in rural places. Local stores and artisans, in partnership with this project, will be able to propose their services and promote their offer. It is another way to consume.
The success depends on taking into account the elderly’s needs and expectations, because sometimes there’s a gap between senior needs and the offer.
It also depends on a strong partnership between local institutions, users and carers and Movitex-Daxon. There is no policy instrument behind this project and there’s no public funding. It is only a strong partnership between a private company and many institutions involved in the project. As “Coté Feel Good” is driven by a private company, it is funded exclusively by it.
Finally, it proposes a new model of solutions, and meet a need to prevent disabilities, desertification and isolation of the elderly.
Côté Feelgood could be a tool for stimulating the local economy in rural places. Local stores and artisans, in partnership with this project, will be able to propose their services and promote their offer. It is another way to consume.
The success depends on taking into account the elderly’s needs and expectations, because sometimes there’s a gap between senior needs and the offer.
It also depends on a strong partnership between local institutions, users and carers and Movitex-Daxon. There is no policy instrument behind this project and there’s no public funding. It is only a strong partnership between a private company and many institutions involved in the project. As “Coté Feel Good” is driven by a private company, it is funded exclusively by it.
Finally, it proposes a new model of solutions, and meet a need to prevent disabilities, desertification and isolation of the elderly.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Daxon-Movitex
France
Contact