Creating Experience Based Video Content as a way of communicating to clients using LinkedIn
About this good practice
In the evolving digital communication landscape, LinkedIn has become essential for enterprise development agencies to network, share insights, and connect with clients. Video content, particularly experience-based videos, is increasingly popular for conveying complex ideas concisely and engagingly.
Experience-based video content showcases agency activities and supports in an accessible way. By leveraging this on LinkedIn, agencies can establish credibility, build trust, and foster meaningful connections with their audience.
The Local Enterprise Office in Carlow County Council effectively uses experience-based videos to engage clients. Staff members record short videos (90-120 seconds) and upload them to both personal and organizational LinkedIn accounts. These videos highlight specific supports or activities and include a ‘call to action’ to encourage client engagement.
These videos drive interaction through likes, comments, and shares. As most LinkedIn activity occurs on mobile devices, recording videos on mobile phones optimizes the user experience.
Experience-based video content provides a dynamic and impactful way to communicate with clients on LinkedIn. It embraces authenticity, humanizes the Local Enterprise Office brand, offers educational value, and fosters interactive engagement. By using video, enterprise development agencies can strengthen client relationships, drive engagement, and achieve their objectives in the digital age.
Resources needed
The programme is managed by staff members of the Local Enterprise Office.
The videos are recorded using standard mobile phones and ‘selfie sticks’. Canva is utilised to provide frames and captions for the videos.
Evidence of success
This good practice encourages and supports the adoption of digital video techniques by enterprise development agencies to communicate about services and activities with clients.
Ongoing analysis of social media posting conducted by the Local Enterprise Office in Carlow County Council shows that experience-based video content garners one of the highest levels of client viewership and interaction compared to other forms of social media engagement undertaken by the office.
Potential for learning or transfer
The Local Enterprise Office in Carlow County Council serves as a best practice model for enterprise development agencies across Europe to enhance client communication via LinkedIn. This example demonstrates LinkedIn's power for networking, sharing insights, and connecting with clients, prompting other agencies to harness its potential.
The model highlights the effectiveness of concise and engaging video content in conveying complex ideas. Experience-based videos are particularly effective in showcasing agency activities & supports. Leveraging video content on LinkedIn can achieve objectives like strengthening client relationships & driving engagement. This example shows how digital communication strategies can be effective in the modern age. Carlow County Council’s video strategy offers valuable insights for other European agencies. By adopting similar approaches, agencies can improve client communication, foster meaningful connections, & achieve their goals in the digital landscape.
Further information
InnoCom GP: Creating Experience Based Video Content to communicate with clients using LinkedIn
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Good practice owner
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