Digital that Delivers

By project TOURBO

Published on 23 July 2024

Ireland

About this good practice

Fáilte Ireland’s “Digital that Delivers” is an initiative launched to enhance the digital capabilities of Irish tourism businesses, aiming to boost their online presence and drive greater engagement with potential visitors. Recognising the critical role digital tools play in today's travel industry, this program offers comprehensive support and resources to help businesses adapt and thrive in an increasingly digital world.
The initiative provides a suite of services including tailored digital audits, personalised action plans, and access to expert advice. These resources are designed to help businesses optimise their websites, improve their social media strategies, and leverage data analytics to better understand and target their audiences. Additionally, Fáilte Ireland offers training workshops and webinars, focusing on key areas such as search engine optimisation (SEO), content marketing, and e-commerce solutions.
A core component of “Digital that Delivers” is its emphasis on practical, actionable steps that businesses can implement immediately. By focusing on enhancing digital skills and providing hands-on support, the initiative aims to drive real, measurable improvements in online performance. This strategic approach not only helps businesses increase their visibility and reach but also ensures they can offer a seamless and engaging digital experience to potential visitors, ultimately fostering growth and sustainability within the Irish tourism sector.

Resources needed

Mentors for 1-2-1 knowledge transfer on digital competencies, grants of around €10,000-€20,000 for each tourism business involved in the programme.

Evidence of success

Key achievements of "Digital that Delivers" include a marked increase in website traffic for participating businesses, improved online booking rates, and enhanced digital marketing skills among tourism operators. Case studies highlight increased revenue and customer engagement, while feedback from participants indicates high satisfaction and confidence in using digital tools effectively. The program's impact on the tourism sector is both tangible and positive.

Potential for learning or transfer

Fáilte Ireland's "Digital that Delivers" initiative offers significant potential for learning and knowledge transfer by enhancing digital capabilities within the tourism sector. This programme aims to equip businesses with the skills and tools needed to thrive in a digital landscape, focusing on areas like online marketing, e-commerce, and data analytics. Participants can gain valuable insights into leveraging digital technologies to improve customer engagement, streamline operations, and drive growth. The initiative also facilitates peer learning and networking, allowing businesses to share best practices and innovative strategies. Overall, "Digital that Delivers" fosters a collaborative environment where tourism enterprises can elevate their digital proficiency, ensuring long-term competitiveness and sustainability in a rapidly evolving market.