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E-commerce advisers West Midlands
Published on 13 July 2018
United Kingdom
West Midlands
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Under the ERDF investment priority 2 of priority axis 3: 3d - Supporting the capacity of SMEs to grow in regional, national and international markets and to engage in innovation processes, the E-commerce programme.
SMEs that would have attended an event or get in touch with DIT for any support:
1)Go through a triage where International Trade Adviser (ITA) can assess the internationalisation experience
2) SME would be either directed to basics workshops to learn understand more or sent to an ITA for a one to one
3)SME get a full diagnostic with an ITA based at their local chamber of commerce and an action plan is agreed
4)The team from the chamber of commerce would account manage the contracts and support the tender process to recruit the suppliers required. An external supplier would be selected to deliver the support needed
5) E-Commerce Advisers provide advice and support services to companies looking to develop their international online potential and in house digital skills and awareness.
The E-Commerce Adviser– is an expert on digital and e-commerce and they provide direct and tailored support to companies, as well as facilitating access to other related services – the “personal” touch.
The advisers have helped companies to exploit digital marketing to maximize global presence and optimize their ongoing marketing activity to reach new markets more quickly.
SMEs that would have attended an event or get in touch with DIT for any support:
1)Go through a triage where International Trade Adviser (ITA) can assess the internationalisation experience
2) SME would be either directed to basics workshops to learn understand more or sent to an ITA for a one to one
3)SME get a full diagnostic with an ITA based at their local chamber of commerce and an action plan is agreed
4)The team from the chamber of commerce would account manage the contracts and support the tender process to recruit the suppliers required. An external supplier would be selected to deliver the support needed
5) E-Commerce Advisers provide advice and support services to companies looking to develop their international online potential and in house digital skills and awareness.
The E-Commerce Adviser– is an expert on digital and e-commerce and they provide direct and tailored support to companies, as well as facilitating access to other related services – the “personal” touch.
The advisers have helped companies to exploit digital marketing to maximize global presence and optimize their ongoing marketing activity to reach new markets more quickly.
Resources needed
Essentially having an adviser skilled in ecommerce would be the key to delivering this Good practice and having the funds to support the personnel who deliver the offer.
Cost of one ecommerce adviser, based at the chamber of commerce is £50k/year
Cost of one ecommerce adviser, based at the chamber of commerce is £50k/year
Evidence of success
136 export wins have been reported to date. Exports wins are the indicator that are reported by companies who have been supported and evaluate the service they have received.
An export win is defined as either:-
1.New to Export – New to Exporting or which did not win an Export order in the last 12 months.
2.Sustainable Exporter - Exports in the previous 12 months (min £25k win value in 5 year forecast)
3.Additional Export Wins - maximum of 2-3 wins after category 1 or 2
An export win is defined as either:-
1.New to Export – New to Exporting or which did not win an Export order in the last 12 months.
2.Sustainable Exporter - Exports in the previous 12 months (min £25k win value in 5 year forecast)
3.Additional Export Wins - maximum of 2-3 wins after category 1 or 2
Potential for learning or transfer
Responding to the global growth of ecommerce Department for International Trade (DIT) launched the E-Exporting programme to help UK companies export their goods and services. Reacting to market changes is the key to this Good Practice. The potential to transfer is high as long as the region has skilled advisers experts in digital commerce matters ready to support companies as the digital business environment evolves.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
UK Department for International Trade (DIT) delivered by West Midlands Chamber of Commerce Limited Liability Partnership (WMCCLLP)
United Kingdom
West Midlands
Contact
Businessdeliverymanager