Export Pathway
Published on 01 August 2018
France
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
• A business diagnostic or export audit to identify potential barriers to international trade
• Training courses to help businesses to deal with needs identified
• Support for market selection
• Help to create export plans and market strategies
• Tailored advice from market specialists
The ‘Parcours de l’export’ involves many different organisations in the Nouvelle-Aquitaine region which all help to provide complementary support services to companies. These include:
• CCI International (International Chamber of Commerce),
• BPI France (public investment bank),
• Business France (national trade and investment agency)
• CNCCEF (network of international trade advisors)
• Enterprise Europe Network (EEN),
• The Nouvelle-Aquitaine Regional Council
• Training courses to help businesses to deal with needs identified
• Support for market selection
• Help to create export plans and market strategies
• Tailored advice from market specialists
The ‘Parcours de l’export’ involves many different organisations in the Nouvelle-Aquitaine region which all help to provide complementary support services to companies. These include:
• CCI International (International Chamber of Commerce),
• BPI France (public investment bank),
• Business France (national trade and investment agency)
• CNCCEF (network of international trade advisors)
• Enterprise Europe Network (EEN),
• The Nouvelle-Aquitaine Regional Council
Resources needed
The characteristics of the Parcours de l’Export programme are quite specific to the Nouvelle-Aquitaine region and so is the resourcing. Core funding is used from the International Chamber (staff) in addition to specific budget allocations for some of the newer ‘Pathway’ activities (paying services).
Evidence of success
The success of the ‘Parcours de l’export’ programme used to be mainly measured in terms of the number of companies supported. More recently, however, some new measures are being recorded by the International Chamber of Commerce such as company satisfaction with the support services received. . In 2016, 96% of respondents were satisfied with the help received.
Potential for learning or transfer
The ‘Export Pathway’ approach could be adopted by other regions if they can bring together all of the key players in the field of international business support to work together. The important thing is to develop a clear pathway of services which can help new and experienced exporters with everything from assessing their capacity to go international and identifying needs and selecting markets, to developing a detailed strategy and securing financing. Trust is very important between the different support organisations and because it gives clarity for companies wishing to access support. Adequate financial resources to run the support schemes are also very important to the success of the programme.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
CCI Nouvelle-Aquitaine
France
Contact
Coordinator