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“First Response Help Desk” - Training webinars - Market segment analysis report
Published on 24 February 2022
Italy
Emilia-Romagna
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The aim of the project was to provide innovative tools, contents and methodologies to adapt the individual tourism and travel-related services to the targets interested in the different features of the Destination.
Within the "Po Delta Destination" project aimed at the creation of a destination (in an area around Po River Delta), in autumn 2019 a pilot support program was launched for operators in the tourism sector.
The program was divided into three areas of intervention:
1) Launch of a "First Response Help Desk" to provide technical assistance to operators on tourism marketing, products positioning, improvement of the quality of services offered to customers.
2) Organization of training webinars on tour operators’ activities, slow and sustainable tourism and on new "post-Covid" market trends.
3) The production of information reports, "technical data sheets" made available to local tourism operators, that analyze different tourism product segments consistent with the characteristics of the destination, such as outdoor tourism, bike tourism and bird watching.
Main beneficiaries: local touristic operatores and public bodies of touristic municipalities
Within the "Po Delta Destination" project aimed at the creation of a destination (in an area around Po River Delta), in autumn 2019 a pilot support program was launched for operators in the tourism sector.
The program was divided into three areas of intervention:
1) Launch of a "First Response Help Desk" to provide technical assistance to operators on tourism marketing, products positioning, improvement of the quality of services offered to customers.
2) Organization of training webinars on tour operators’ activities, slow and sustainable tourism and on new "post-Covid" market trends.
3) The production of information reports, "technical data sheets" made available to local tourism operators, that analyze different tourism product segments consistent with the characteristics of the destination, such as outdoor tourism, bike tourism and bird watching.
Main beneficiaries: local touristic operatores and public bodies of touristic municipalities
Resources needed
The practice is financed through LOCAL ACTION PLAN LEADER PROGRAMME (connected with ACTION PLAN RURAL GROWTH DELTA 2000 - 2.
The human resources activated are no. 1 external Expert with the support of internal staff, other costs are also connected with monthly fee for the on line platform used
The human resources activated are no. 1 external Expert with the support of internal staff, other costs are also connected with monthly fee for the on line platform used
Evidence of success
The conditions imposed by the pandemic have stressed the value of training, in particular of digital training for the growth of SMEs. Total participants at the webinars: 227 for 10 webinars.
The unprecedent conditions imposed by the pandemic have drawn the attention of operators to the value of training, as demonstrated by the significant number of participants who, in the recent past – before Covid 19 era, would have shown less interest in the use of digital platforms and in training on line.
The unprecedent conditions imposed by the pandemic have drawn the attention of operators to the value of training, as demonstrated by the significant number of participants who, in the recent past – before Covid 19 era, would have shown less interest in the use of digital platforms and in training on line.
Potential for learning or transfer
With this type of action, tourist operators can have the opportunity to update their knowledge and qualify their offers on the tourism market, other than the possibility to have professional support by expert consultant, also during pandemic emergency with the help of IT technology
Communication and utilisation of networks: The First Response Help Desk, supported by webinars on the themes of new tourism and by in-depth technical sheets related to main product segments consistent with the Destination, expresses how important and effective it is to maintain a close and continuous connection with local operators, providing direct, practical and personalized counselling.
Prepare businesses for new tourism demands: The pandemic has highlighted the importance of interaction and connection with the typical nature of rural areas and the new interest in new forms of tourism, and for this reason operators will be required to raise the quality of the offered services.
Communication and utilisation of networks: The First Response Help Desk, supported by webinars on the themes of new tourism and by in-depth technical sheets related to main product segments consistent with the Destination, expresses how important and effective it is to maintain a close and continuous connection with local operators, providing direct, practical and personalized counselling.
Prepare businesses for new tourism demands: The pandemic has highlighted the importance of interaction and connection with the typical nature of rural areas and the new interest in new forms of tourism, and for this reason operators will be required to raise the quality of the offered services.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
DELTA 2000 Soc. cons. a r.l.
Italy
Emilia-Romagna
Contact
Coordinator