Gamification of Dalarna

Gamification of Dalarna is based on the region's strong position in tourism, which has provided the foundation for the development of the cluster Destination Dalarna. To maintain this strong position in the future we have to attract new target audiences. The greatest potential for this renewal have been found in gamification. This was visible in an application that was developed to create an experience beyond expectations for the World Ski Championships in Falun 2015. This was channeled into the strategic idea: Places are not only geographical and experiences are not only physical. People are no longer so sure what's what. The first application – Visit Dalarna Travel Guide was launched in October 2020. Visit Dalarna Travel Guide can be downloaded from Appstore and Google To create an IT platform filled with technical innovation that will help facilitate businesses within tourism industry to use digital solutions in order to strengthen an experience before, during and after a physically visit to our region Dalarna, Sweden.
To create an environment where companies, researchers, innovators and organizations will shape the experiences of the future. The gaming industry is successful in experiences decoupled from geography. The tourism industry in Dalarna is successful in experiences rooted in geography. We connect industries and depart from the customers of the future.