Integrated campaign “Attention, invasive!” (“Uzmanību, invazīvs!”)

The integrated communication campaign "Attenion, invasive!" (Catching Invasive Species in Latvian Nature" has been conducted by Nature Conservation Agency to raise public awareness about invasive species, the threat they pose to biodiversity, to raise awareness about invasive species and encourage public to get involved in the fight against invasive species in Latvian nature by reporting invasive species observed in nature to scientists in the Invasive Species Manager system. The system allows you to submit a report on invasive species observed in nature, each of which is checked by scientists.
The spread of invasive species in Latvia is a major problem, threatening biodiversity. So far, only Heracleum sosnowsky - has been included in the official list of invasive species, but in the framework of LIFE-IP LatViaNature, scientists have concluded that the list of invasive species in Latvia should be supplemented with 24 more invasive species.
Extensive publicity and advertising of the campaign was organized on commercial and public TV and radio channels, in the press, portals, social media and in the digital environment. Aims of the integrated communication campaign were to inform the public about invasive species and the threat they pose to nature, to promote the Invasive Species Manager application www.invazivs.lv, to promote practical involvement in invasive species control - report to the ISP (citizen science) and Increase reporting about invasive species.