Isère Outdoor 360
About this good practice
In a "sports health" approach, the Youth and Sports Service of the Isère Departmental Council wanted to encourage the general public to practice outdoor sports in an innovative way.
Using a series of 360° videos of different disciplines (kayaking, caving, mountain biking, via ferratta, etc.), and equipped with a mobile virtual reality booth, the department offers immersive experiences at major sporting events in Isère as well as in schools.
Virtual reality helps create genuine empathy, with a safe approach to certain sports that are sometimes unjustifiably considered extreme.
The booth, accessible free of charge, is equipped with 12 helmets and requires an average of 3 permanent operators.
Resources needed
Call for tenders of approximately:
- €100,000 excluding tax for 9 videos
- €50,000 excluding tax for equipment (VR helmets and application)
Evidence of success
The videos have been viewed more than 15,000 times with a headset.
Following the success of the first 5 videos with the general public, the Department added 3 new disciplines.
Convinced by the potential of VR, the Youth and Sports Service is currently working on creating new videos: avalanche risks, initiatives for seniors and therapeutic programmes (fear of water for example).
Potential for learning or transfer
Isère 360 is an innovative way for a public authority to promote outdoor activities. Some of them can be or seem difficult to try, and Isère 360 allows you to have an overview of each of them, anywhere and at any time.
This could be very suitable for other mountain tourism areas.
Further information
Website
Good practice owner
Conseil Départemental de l'Isère