JEWELLERY CURATION

The Barcelona-born brand MISUI is a curator of jewellers that collaborates with its designers to develop innovative projects of high artistic worth. This approach implies that the authorship of the jewellery is always communicated, giving visibility and a leading role to the designers. MISUI proposes a new operating model: the brand acts as a curator for jewellers and develops its collections based on a commission from different designers with an international recognized artistic career. The designers enjoy full freedom to create and they have at their disposal the necessary materials and tools to transform their ideas into shapes with the highest quality standards. MISUI seeks to create objects where luxury derives both from the idea behind the piece and from its expression in the design and in the final production, looking for the artistic and material value of the jewellery. The main attributes of the brand are authorship and technique.
The project stands out from the dynamics and rhythms of fashion with unique pieces, far from trends and with a will to stay. This practice is a win-win for both brand and authors. On the one hand, the brand gains above all in dynamism, in richness of languages, but, in addition, through the leading role of authorship, it also gains credibility and a greater connection with its customers. Authors gain notoriety and access not only to a wider audience, but to techniques and productive possibilities that are usually beyond their reach.