Kőszegi Beer – “A Legend Returns”

The problem addressed here is the fading away of once blossoming little companies and their products in the history of a town (that belong to its cultural heritage) and the possibilities in their reviving. The erstwhile Kőszeg brewery introduced its very first brew more than 120 years ago, on May 9th, 1896 and operated until the WWII. It produced a now rare specialty beer, even winning an esteemed award in Trieste once (1898). The WWII swept the brewery away, along with all the secrets of its trade. In the decades that followed, the Kőszeg brewery and its beer fell into oblivion: a few postcards, photographs and empty bottles were all that remained. Locals speak of the old brewery as a thing of legend, but even that memory is gradually fading away. Most of the younger generation have never even heard of the erstwhile Kőszeg brewery and its once celebrated beer.
These timeless traditions have now brought Kőszegi Beer to life: a young entrepreneur living in Kőszeg delved deep into the legend of the old Kőszeg brewery and created the Kőszegi Beer. He rediscovered the brewery’s signature style with the help of the main local archivists.
Kőszegi Beer was unveiled on the 29/04/2016.The Kőszegi Beer debut event was held in one of the iASK buildings (Zwinger), where the entrepreneur, the archivist and the beer master of the beer held their speeches.
A project like this helps to revive and preserve a cultural heritage and brings it back to the town and its inhabitant and tourists.