LEA ARTIBAI FEST: AN EXAMPLE OF VALUING TOURISM RESOURCES
About this good practice
The event allows to create an offer in the low season and distributes the flow of tourists, avoiding the saturation of spaces. Lesser-known resources are opened up and special visits are organised, which increase the repetition rate, so that tourists return to enjoy our region again.
The objectives are achieved through joint work between the administration and the tourism companies. The resources to be visited are chosen according to the criteria of mobility of flows, tourist interest, products and novel experiences..... Work is carried out with the companies to develop an interesting offer, which is combined with more accessible and popular resources, which act as a hook to attract visitors. The companies are helped to develop pilot visits that are tested at the conferences, in order to evaluate the possibility of continuing as a tourist product.
The objectives have been progressively modified, and the participation of citizens' associations and companies in the first sector has been emphasised in order to encourage citizen involvement and business diversification.
The main stakeholders are the Lea Artibai tourism companies and the destination itself, as the event generates a positioning in the tourism market based on our identity, heritage and specific offer. This means that the motivations for visiting, both for the participants and for those who receive the communication and learn about the event, are focused on our differential values based on sustainability.
Resources needed
Human capacity to prepare, implement and evaluate the event was provided by the staff of Leartibai Foundation, with the collaboration of the private sector. The promotion was offered by the local media. The Basque Country Government and the Bizkaia Territorial Government supported the event.
Evidence of success
- The event distributes the flow of visitors throughout the region in low season.
- It allows to highlight lesser-known resources.
- Tourist companies collaborate with the destination and improve their competitiveness.
- Unique experiences, workshops and nature activities are offered.
- Slow and KM0 experiences are offered. Primary sector companies diversify their activities.
- The destination is positioned in relation to sustainability values. We work with small groups.
Potential for learning or transfer
Achieves objectives: distribution of flows, presence of sustainable activities, walkability of destinations, enhancement of natural and cultural heritage, slow experiences, KM0 experiences, diversification of the primary sector, enhancement of our food heritage, offer based on experiences, participation and collaboration with the tourism sector, improvement of competitiveness, deseasonalization, positioning of the destination around sustainable values... It is accompanied by a communication and promotion plan, which also allows positioning the tourist destination around sustainability values.
The latest edition has had the novelty of the visit offered by a local association, so that we have strengthened the involvement of citizens in the project. Visits that were previously aimed at the local public are now the vehicle for showing our pride in our identity and ensuring the authenticity of the tourist discourse. Citizen involvement is one of the great achievements of the project.
Further information
Images
Documents
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
