"Milano is always the one because it's never the same"
About this good practice
The COVID 19 pandemic offered a chance to reimagine the city and put the peripheries at the center of a new storytelling, which focuses on the different souls of the many different neighborhoods of the city. The practice is structured around a communication campaign, which is called "Neighborhood by Neighborhood", and an action plan that includes guided tours of different neighborhoods in order to discover their history and their peculiarities. It also includes a project of mural art in every part of the city, with the ambition of encapsulating the different souls of the city and help to convey their meaning to tourists and locals. The objective is to reduce the existing gap between different areas of the city, promoting a pact of collaboration between citizens and the municipality. The main stakeholders are small and neglected businesses in less developed areas far from the touristic center.
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Evidence of success
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Potential for learning or transfer
The most interesting aspect of this practice is the use of storytelling as a tool to promote suburban areas. Every neighborhood in the city has its own history and the projects helps to rediscover it through mural art and guided tours, making every corner of the city a place to visit. The aim is to reduce the difference between the city centre and the neglected area of the city and this is a creative and effective way to do so, and also potentially applicable to almost every european city.
Further information
Good practice owner
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