Muca CUPatarica - Reuse Center Nova Gorica

The GP is called Muca CUPatarica and is the newly opened reuse center. It was established by the Association Moj svet, čist planet, a social enterprise. The center is a concept of integrated design of alternative solutions that the company has adopted to change the human mindset in the direction of a waste-free society or in order to prevent waste for less resource consumption, more opportunities for creative participation in repair of items at the local level and the possibility of buying things according to the circular economy system. Re-use centres are usually managed by SMEs, in this case a social enterprise. SME’s and social enterprises are a powerful vehicle to promote qualitative growth, help develop human capital and strengthen social cohesion, but they need to have economically sustainable business models and that is at the centre of SUBTRACT project, which is also a source of know-how and experiences gained by project partners with far more developed reuse sector.
The activities of the center are exchange and reuse. In this way, the center actively creates opportunities for quality life of the individuals and society and promotes new forms of entrepreneurship intertwined with environmental protection, on both sides of the (former)border and in both neighbouring cities.
It collects useful items to extend their lifespan and prevent them from ending up in a landfill as well as creates green jobs and allows green prices.