OPERATION OF REGIONAL INTEREST CCI & TOURISM Business development in cultural & creative industries
About this good practice
The overall issue was to make CCIs a strong asset in the regional strategy for economic development, to make the region a competitive territory for cultural and creative industries. A policy based on initial observations:
- A rich ecosystem made up of numerous major festivals, film studios, start-ups and schools.
- A need to support the CCIs in terms of engineering (business model), partnerships and financing.
An Operation of Regional Interest was dedicated to CCIs and tourism in 2017. The main objectives were reached:
- Enhance cooperations and local ecosystems for CCIs
- Strengthen skills and innovation
- Ordering surveys on CCIs and specific sectors (video games, cinema, creative urban areas, metropolitan strategies for CCIs, etc.)
- Accelerate CCIs projects
- Submitting projects to a financing committee.
It is implemented through a public-private governance of a committee which regional CCIs experts. When selected, the projects benefit from structuring support, project and financial engineering (legal, financial, business plan, etc.) and are presented to a financial committee of investors, by RisingSUD, Attractiveness and Economic Development Agency for the Region Sud.
Stakeholders: Region Sud (Economic Head Department leading, with Culture Head Department. Rising Sud Agency)
Public and private investors
Beneficiaries: CCIS in capacity to implement a project, public authorities, universities, enterprises, start-ups, development agencies, competitiveness poles.
Resources needed
Dedicated people at Region Sud and RisingSud
Experts to build studies, business plans, benchmarks…
Dedicated budget for leverage effect: 54M€ (18,M€ private, 35,3M€ public - Région Sud 20% of public fundings).
Evidence of success
The practise is considered as good because the OIR committee and engineering platform helped bring out strategic CCIs sectors, attested by surveys, new capacity building, project laureates of calls, accelerated and financed projects; because of a new partnership and co-engineering with the Ministry of Culture.
In 2023
30 projects accelerated
29 projects presented to a financial committee
Territorial Poles for CCIs -> 3 regional winners, national call from Culture Ministry
Potential for learning or transfer
The practise is consistent with the Interreg objective A more social Europe - Culture and tourism for economic development, fostering favourable ecosystems for CCI.
It addresses challenges such as fostering growth, attractiveness and innovation policies. CCIs and cities are given specific support to encourage innovative and structuring projects and ecosystems.
It helps players from public and private sectors to develop their potential, evolve their business models, offer quality jobs and raise the region's profile internationally.
It is a good example of public/private partnership which can be applied to various public authorities (regional or local). Based on key success factors (rich ecosystem of CCIs), the strategy and tools are easily replicable.
The long-term strategy guarantees the sustainability of the practise, with long-course support.
The innovative issues rely on the public/private governance inside the Region, and the complete offer of services, from survey to finance.