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Program Creative Industries (PCI)
Published on 19 May 2020
Netherlands
Noord-Brabant
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The program has 5 sub-goals: strengthen and connect the chain; stimulate and broaden innovation; raise visibility and accessibility; contribute to current challenges; experimenting with policy instruments.
The program targets the potential of Eindhoven as city of the creative industries that gives designers and artists the opportunity to innovate, gain visibility and expand their network and audience (inter)nationally.
With the pilot projects of the Program Creative Industries they look for research and experiment. These are projects focussing on a specific (societal) question or needs, carried by partners that commit to further development. The projects are an example and if successful suitable for upscaling to other environments and regions.
The way of setting up projects can be in different ways, for instance pilot projects, challenges and open calls, but Cultuur Eindhoven also experiments with accelerators and incubators. Formation of networks, sharing knowledge and working together are important throughout the program, also when it comes to durability after 2020. For each project suitable partners are being found and arrangements are made when it comes to ownership and responsibility. Organisations are for instance cultural foundations, schools/knowledge institutions, individual makers, policymakers, etc.
The program targets the potential of Eindhoven as city of the creative industries that gives designers and artists the opportunity to innovate, gain visibility and expand their network and audience (inter)nationally.
With the pilot projects of the Program Creative Industries they look for research and experiment. These are projects focussing on a specific (societal) question or needs, carried by partners that commit to further development. The projects are an example and if successful suitable for upscaling to other environments and regions.
The way of setting up projects can be in different ways, for instance pilot projects, challenges and open calls, but Cultuur Eindhoven also experiments with accelerators and incubators. Formation of networks, sharing knowledge and working together are important throughout the program, also when it comes to durability after 2020. For each project suitable partners are being found and arrangements are made when it comes to ownership and responsibility. Organisations are for instance cultural foundations, schools/knowledge institutions, individual makers, policymakers, etc.
Resources needed
The ministry of OCW (Education, Culture and Science) and the municipality of Eindhoven reserved €1.4 million for this program that runs 4 years.
Evidence of success
Developed through the program: 1 toolkit to stimulate the creative, artistic and technical talents of young children (primary school); supported 16 makers that worked in multi-disciplinairy teams on community building; supported 5 projects about materials of the future; research on the connection between education and professional practice in the creative industries (ongoing); co-creation between designers/digital artists and VMBO schools to implement the creative industries in their program.
Potential for learning or transfer
The program shows the value of the creative industries for the challenges we face as a society. These often wicked challenges ask for a multi-disciplinary approach and new perspectives. By setting a framework in which projects about these challenges can take place, the program both supports these projects to take place and promotes this cross-sectoral approach. An important part of a project is that it should be able to upscale/spread tools or methods to different regions or sectors.
The program also researches new ways to facilitate and encourage the development of creative industries.
The project could be adjusted to the need / potential of the region. You can change the amount of Open Calls and selected projects according to the resources and potential in the region. In this way with limited resources you can already generate a big impact in the mentality towards multi-sectoral collaboration.
The program also researches new ways to facilitate and encourage the development of creative industries.
The project could be adjusted to the need / potential of the region. You can change the amount of Open Calls and selected projects according to the resources and potential in the region. In this way with limited resources you can already generate a big impact in the mentality towards multi-sectoral collaboration.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Cultuur Eindhoven
Netherlands
Noord-Brabant
Contact
Program manager