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PROMOTIONAL ACTIONS ABROAD
Published on 28 March 2018
Spain
Extremadura
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Financed by the ERDF Operational Program of Extremadura under the priority Axes 3 “Enhancing the competitiveness of SMEs”, investment priority 3 (d) “Supporting the capacity of SMEs to grow in regional, national and international markets and to engage in innovation processes”, through Extremadura Avante (Public Agency), Promotional Actions Abroad is a commercial tool fundamental for the introduction and consolidation of the products and services of Extremadura companies in international markets. There is an annual schedule of actions agreed with the business network and other support organisations of the region.
The different actions undertaken under this Good Practice are:
• Presence with stand at international fairs
• Direct Commercial Missions
• Reverse Trade Missions
• Professional visits to international fairs
• Assistance to International Business Meetings
These services are continuous and available throughout the year. Calls are made according to the different events that are being organised.
The different actions undertaken under this Good Practice are:
• Presence with stand at international fairs
• Direct Commercial Missions
• Reverse Trade Missions
• Professional visits to international fairs
• Assistance to International Business Meetings
These services are continuous and available throughout the year. Calls are made according to the different events that are being organised.
Resources needed
• Extremadura Avante has a team of 7 foreign trade advisors for this GP. They team with the commercial delegates and external consultants when needed
• Costs of this Programme are included within the Regional budget bounded to support the Strategic Plan for Internationalisation of Extremadura
• Costs of this Programme are included within the Regional budget bounded to support the Strategic Plan for Internationalisation of Extremadura
Evidence of success
• Although in the sort term it is difficult to determine the success of the actions due to export is a mid-long term activity, Promotional Actions Abroad has helped Extremadura´s enterprises in terms of increasing exports: in 2017 exports has reached its historic maximum with 1.919,9 million € and a 14.1% increase regarding 2016.
• It has helped to detect business opportunities and generates marketing opportunities
• It has helped to detect business opportunities and generates marketing opportunities
Potential for learning or transfer
This tool has been available for SMEs since 1999 and it has been proved to be a successful instrument for supporting companies in their internationalisation processes. The organisation and methodology carry out by the Public Agency in order to coordinate the Promotional Actions abroad can be transferred to other regions with similar needs.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
EXTREMADURA AVANTE
Spain
Extremadura
Contact
Project Advisor