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Ruta del Vino de Rueda / Rueda Wine Route
Published on 04 March 2019
Spain
Castilla y León
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Medina del Campo and its surrounding area (Rueda Wine A.O.) are acknowledged producers of white wine.
This economic activity provided the background to implement a tourism initiative based on the white wine (visit to the vineyards and wineries, and degustation of the product) aiming to boost the number of visitors to this area and develop the tourism sector.
Objectives:
Generation of a tourist product on wine.
Orientation of wine tourism resources and connection with other tourist resources of the area.
Improvement of tourism quality.
Key actors:
- Municipalities
- Association of Municipalities
- Tourism and heritage companies
- Business associations
- Other associations
Regional and provincial public entities
This economic activity provided the background to implement a tourism initiative based on the white wine (visit to the vineyards and wineries, and degustation of the product) aiming to boost the number of visitors to this area and develop the tourism sector.
Objectives:
Generation of a tourist product on wine.
Orientation of wine tourism resources and connection with other tourist resources of the area.
Improvement of tourism quality.
Key actors:
- Municipalities
- Association of Municipalities
- Tourism and heritage companies
- Business associations
- Other associations
Regional and provincial public entities
Resources needed
150,000 € for the creation
Technicians from the participating entities
Technicians from the participating entities
Evidence of success
Outcomes:
In these 4 years the number of partners has increased in more than 40 percent.
The route has been awarded several times.
The route has become a keystone in the articulation of tourist resources in the south of the province of Valladolid.
The existing networks in the area have broadened, counting up new partners and new tourist resources.
New external networks with other wine routes and different tourist agents have been generated.
In these 4 years the number of partners has increased in more than 40 percent.
The route has been awarded several times.
The route has become a keystone in the articulation of tourist resources in the south of the province of Valladolid.
The existing networks in the area have broadened, counting up new partners and new tourist resources.
New external networks with other wine routes and different tourist agents have been generated.
Potential for learning or transfer
Public-private partnership has ensured the success of the project, providing the necessary funds and a large participation of stakeholders from all sectors.
Civic participation is very important when developing initiatives of this kind.
The participation in a national or international network gives acknowledgement to the project and favours the dissemination.
When developing a tourist project, sustainability is essential: if possible, it must be developed with own funds, not depending on public aids.
Civic participation is very important when developing initiatives of this kind.
The participation in a national or international network gives acknowledgement to the project and favours the dissemination.
When developing a tourist project, sustainability is essential: if possible, it must be developed with own funds, not depending on public aids.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Regional Government of Castilla Y León
Spain
Castilla y León
Contact
European project manager