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Spoordeelwinkel
Published on 19 July 2019
Netherlands
Utrecht
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The Dutch Railways Company (NS) offers discount trips made by train in combination with entrance fee/hotel/shopdiscounts/f&b/etc. For Roermond NS offers an arrangement according to a visit of the Designer Outlet Center. For € 18,- one can travel from any railway station in The Netherlands to Roermond and back, in combination with 10% discount on shopping in Roermond (Designer Outlet and innercity), goodiebags etc.
Limburg Marketing (former VVV Midden-Limburg and partner in the Mobility Fund Roermond) monitors the amount of arrangements which have been bought by visitors and is the linking pin between the entrepeneurs in Roermond and the NS to compose the arrangements.
To make the package attractive, the NS requires an exclusive offer that includes a discount on the package items.
During summertime a city walk with discount at the Designer Outlet has led to 960 vouchers. In winter Christmas shopping has been offered in Roermond with a goodie bag with various discount vouchers to spend in the city center and 10% discount at the Designer Outlet Center. 1093 visitors used this voucher.
The ticket to Roermond is very popular and is therefore again included in the offer for 2019. It is in fourth place as the most sold ticket in the offer.
Limburg Marketing (former VVV Midden-Limburg and partner in the Mobility Fund Roermond) monitors the amount of arrangements which have been bought by visitors and is the linking pin between the entrepeneurs in Roermond and the NS to compose the arrangements.
To make the package attractive, the NS requires an exclusive offer that includes a discount on the package items.
During summertime a city walk with discount at the Designer Outlet has led to 960 vouchers. In winter Christmas shopping has been offered in Roermond with a goodie bag with various discount vouchers to spend in the city center and 10% discount at the Designer Outlet Center. 1093 visitors used this voucher.
The ticket to Roermond is very popular and is therefore again included in the offer for 2019. It is in fourth place as the most sold ticket in the offer.
Resources needed
The Dutch Railways Company NS are primarily in charge to offer the arrangements. For Roermond Limburg Marketing proposes arrangements to NS a couple of times a year. The total costs (€ 3500,- every year) are funded by the Mobility Fund Roermond.
Evidence of success
The Spoordeelwinkel is a good example how a (sustainable) mobility provider and retailers can both profit from working together. To stimulate retail related trips by a sustainable transport mode like train the NS contributes to less car traffic to touristisc highlights and CO2-reduction. In Roermond this has led to an increase of visitors of the city and the Designer Outlet Center by train, so the Spoordeelwinkel contributes to a modal-shift and CO2-reduction.
Potential for learning or transfer
The Spoordeelwinkel is a good example how a (sustainable) mobility provider and retailers can both profit from working together. Without many effort this is an effective public-private cooperation to stimulate the use of sustainable ways of transport for retail purposes.
In Roermond both the innercity and the Designer Outlet Center take advantage of an increase of visitors and the Dutch Railway Company take advantage of an increase of travellers by train.
In Roermond both the innercity and the Designer Outlet Center take advantage of an increase of visitors and the Dutch Railway Company take advantage of an increase of travellers by train.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Dutch Railways
Netherlands
Utrecht
Contact