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Support by Chamber of Commerce and Industry to CCI SME for CCT development
Published on 09 December 2019
Hungary
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
A CCI related SME received individual advisory services since 2007 from the Chamber of Commerce and Industry of Pécs-Baranya (CCIPB). The SME worked as graphic designer, but her company was struggling. CCIPB screened it and created a business development strategy that reshaped the activities of the enterprise, increased visibility, created international partnership. CCIPB involved the entrepreneur in “Businesswomen Club” to expand its local connection network, introduced her to potential partners in Croatia. SME started co-operation with the assistance of CCIPB through creative camps which generate guest nights, city tax for the venue. The silk painted products made in the camps were exhibited in the local Mall by CCIPB, it has 55000 visitor/week. Main goals: advertisement of the CCI, cultural education of the future buyers and provision of an accessible cultural program for locals, visitors and tourists. If local public authorities implement this practice it will lead to the increase and the development of the Cultural and Creative Tourism (CCT): increase inbound tourism, local income, create jobs and contributes to maximize the outcomes and success of the implementation of the policy instrument. The co-operation established relationships between stakeholders – customers, suppliers, agencies, investors and media. According to the law 1999/CXXI. economic chambers (like CCIPB) are public authorities.
Resources needed
Advisory services of CCIPB is free of charge.
Businesswoman club for the CCIPB members is free of charge.
Fee of national and international networking events were free of charge, but the CCI payed the travel, accommodation and restaurant costs. Approx. 600 EUR/occasion.
Businesswoman club for the CCIPB members is free of charge.
Fee of national and international networking events were free of charge, but the CCI payed the travel, accommodation and restaurant costs. Approx. 600 EUR/occasion.
Evidence of success
As a result of the development: company strengthened the economy and made positive contributions to the revenue growth of hospitality industry, museums and galleries.
Exhibitions organized 7/year in different locations (Hungary, Croatia, Italy) – number of visitors 200 - 1000/ event.
The creative camps generates approx. 210 guest nights/ year, the 2020 camps are fully booked already.
The developing process of CCI is continuously and clearly seen in CCT by the camps, workshops and exhibitions.
Exhibitions organized 7/year in different locations (Hungary, Croatia, Italy) – number of visitors 200 - 1000/ event.
The creative camps generates approx. 210 guest nights/ year, the 2020 camps are fully booked already.
The developing process of CCI is continuously and clearly seen in CCT by the camps, workshops and exhibitions.
Potential for learning or transfer
CCI’s are typically not multi-skilling. Most of them are craftsmen, who are good in creating creative products, but they don’t know how to sell them, develop business, find connection points with other SME’s etc. Working together with the local Chamber of Commerce and Industry for a CCI includes many possibilities: expanding the local/international network, new partnerships, innovative ways of development, IPR etc.
The strategy the CCI worked out with the help of CCIPB is not only a plan, but a viable solution for the company. The crucial part is to make sure it can be implemented and that measures can be evaluated constantly.
The success is guaranteed by personal contact and networking events, in CCIPB’s experience, the CCIs cannot be educated by e-learning process.
Potential of transferability should be relevant for the Cult-CreaTE project partners, other Chambers of Commerce involved in the project as key stakeholders, namely Padova (Veneto Region, Italy) and Nicosia (Cyprus).
The strategy the CCI worked out with the help of CCIPB is not only a plan, but a viable solution for the company. The crucial part is to make sure it can be implemented and that measures can be evaluated constantly.
The success is guaranteed by personal contact and networking events, in CCIPB’s experience, the CCIs cannot be educated by e-learning process.
Potential of transferability should be relevant for the Cult-CreaTE project partners, other Chambers of Commerce involved in the project as key stakeholders, namely Padova (Veneto Region, Italy) and Nicosia (Cyprus).
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Chamber of Commerce and Industry of Pécs-Baranya
Hungary
Dél-Dunántúl
Contact
trade development manager