Image
SUPPORT PROGRAM FOR THE INTERNATIONAL EXPANSION OF SMES - XPANDE
Published on 27 March 2018
Spain
Extremadura
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Directly financed by the National ERDF Operational Program of Spain under the priority Axes 3 “Enhancing the competitiveness of SMEs”, investment priority 3 (d), through the Chambers of Commerce, XPANDE is an individualised consultancy program aimed at companies with limited or no experience in international markets and/or those interested in starting exporting to certain foreign markets, that need advice to optimize their limited resources, following precise & assumable objectives.
XPANDE is developed in 2 phases:
• PHASE 1. Advice for the preparation of an Internationalisation Plan (100% subvention)
- Phase 1a Selection of Markets: diagnosis of SME´s international potential, analysis of the business units, analysis of the business model and analysis and selection of markets.
- Phase 1b Market Access: surrounding analysis, analysis of marketing & communication strategy, action plan and economic financial plan.
• PHASE 2. Aid for the development of the Process of Internationalisation of the company (maximum budget of up to 9,000€, Co-financing: 80% ERDF / 20% Company)
- Set of tools to develop the promotion strategy in its target markets.
Eligible expenses under this GP:
• Investigation
• Dissemination/ promotion materials
• Advertising
• Participation as exhibitor at fairs
• Prospecting and commercial trips
• Promotional actions
• Registration of patents and trademarks/ certifications
• Other
XPANDE is developed in 2 phases:
• PHASE 1. Advice for the preparation of an Internationalisation Plan (100% subvention)
- Phase 1a Selection of Markets: diagnosis of SME´s international potential, analysis of the business units, analysis of the business model and analysis and selection of markets.
- Phase 1b Market Access: surrounding analysis, analysis of marketing & communication strategy, action plan and economic financial plan.
• PHASE 2. Aid for the development of the Process of Internationalisation of the company (maximum budget of up to 9,000€, Co-financing: 80% ERDF / 20% Company)
- Set of tools to develop the promotion strategy in its target markets.
Eligible expenses under this GP:
• Investigation
• Dissemination/ promotion materials
• Advertising
• Participation as exhibitor at fairs
• Prospecting and commercial trips
• Promotional actions
• Registration of patents and trademarks/ certifications
• Other
Resources needed
• Technical staff support per company: Phase 1a = 6 sessions & 60 hrs of support, Phase 1b = 7 sessions & 68 hrs of support, Redaction of Participation Report: 15 hrs of work
• The budget of XPANDE ascends to 353.811,04 € in 2017
• The budget of XPANDE ascends to 353.811,04 € in 2017
Evidence of success
• Between 2014 and 2015, 71 companies have received advice through the XPANDE Program
• In 2017, 28 companies were beneficiaries of Phase I, and 16 companies of Phase II
• In general, SMEs have a better knowledge of the market and are more mature in their internationalisation process
• Increase of exporting companies and diversification of destination markets
• In 2017, 28 companies were beneficiaries of Phase I, and 16 companies of Phase II
• In general, SMEs have a better knowledge of the market and are more mature in their internationalisation process
• Increase of exporting companies and diversification of destination markets
Potential for learning or transfer
The potential for learning of this Good Practice has been identified in relation to:
• methodology that combines the counselling and minor investments by SMEs
• detection of the SMEs´ strengths and weaknesses based on a complete, systematic and objectively applied analysis
• provision of tools to strengthen SMEs in the target market, selecting and planning the most appropriate marketing actions based on their client, product, service and country
• methodology that combines the counselling and minor investments by SMEs
• detection of the SMEs´ strengths and weaknesses based on a complete, systematic and objectively applied analysis
• provision of tools to strengthen SMEs in the target market, selecting and planning the most appropriate marketing actions based on their client, product, service and country
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
CHAMBER OF COMMERCE, INDUSTRY, NAVIGATION AND SERVICES OF SPAIN/ CHAMBER OF COMMERCE, INDUSTRY, NAVIGATION AND SERVICES OF BADAJOZ (regional partner)
Spain
Extremadura
Contact
Project Advisor