The Hospitality market as a new target market for craft products

Teixidors is a crafts company with a social background which seeks to achieve social integration, and economic independence of people with learning difficulties and who area at risk of social exclusion. They create unique, unrepeatable products made with highest quality materials that always follow an entirely manual process carried out through manual looms. Sustainability is for them a global concept that has to incorporate environmental and social parameters.

In 2017 Teixidors found itself in a serious economic situation and needed to quickly implement a strategy which would secure the sustainability of the project long-term. Prior to 2017 Teixidors had worked with some hospitality projects and realized the economic and occupational benefits of such collaborations which generally are quite sizeable in comparison to sales to retail stores. At the same time Teixidors detected a new trend emerging in which textile had become an equally essential part of an interior project as lighting and furnishings. Furthermore, trends in the hospitality market to search for craft brands with a capacity to produce “smaller” quantities of bespoke ranges in ecological materials favoured all of the inherent values of the Teixidors’ brands. In 2018 Teixidors took advantage of all the above-mentioned tendencies to be emphasized in its communication and coordinated with the sales team.