Tourism promotion of St James Cultural Route by CCIs-related technologies

The Ways of St James are recognized as the first European 'Cultural Routes by the European Institute of Cultural Routes and are classified as World Cultural Heritage by the UNESCO. Cultural routes have significant importance in culture - affect participation in cultural and tourism, activating creative environments, building identity and cultural local communities. Project was to strengthen transnational cooperation ofthe Ways of St. James all around Europe; encourage and support the development of innovative, competitive and targeting transnational tools for travellers along the Ways of St. James; promoting innovation in the CCT offer; enhance the CCT experience of travellers, improving the access and understanding of complementary resources through ICT; a good practice of raising awareness about the protection and sustainability of the cultural heritage by using CCIs-related technologies for their promotion, especially in which refers to the UNESCO sites placed around the Ways of St. James; improve the security of pilgrims - georeferenced maps; foster synergies between cultural heritage, tourism and CCIs-related technologies, through the public and private collaboration; enlarge the ways to Santiago de Compostela, allowing unsigned route variants; enhance the competitiveness of St. James Ways as a CCT product, adapting and updating their cultural offer and services to new times.