Tourist Passport

The region abounds in some tourist attractions which are hardly known both to inhabitants and tourists. Tourist Passport is an annual marketing campaign of the Kujawsko-Pomorskie Tourist Organization, pointing out the whole constellation of small attractions and tourist values around them.The incentive to use the TP and thus our trip proposals, is an element of gameplay in the form of "stamps competition” -collecting stamps from the visited places and getting prizes. The booklet contains suggestions for sightseeing routes and a calendar with events, which might additionally enhance tourists to visit these little known places. The implementation process can be divided into two main stages: campaign preparation and its implementation. As a result of a creative session, the leading theme of a given edition is selected. In this respect the selection of routes and destinations takes place (it can be a thematic topic), e.g. historical, geographical or ethnographic. An action plan is created and marketing tools are selected .The action is precceded by marketing activities on the Internet (social media announcements and a dedicated website) accompanied by outdoor promotion. The Passport booklets are distributed to all tourist information points in the region and the most important attractions which is known as a place of high flow of tourists. During the tourist season, a social media campaign is carried out, presenting all destinations and events included in the Passport.