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VirtualVet - a digital portal for breeders in Ireland
Published on 26 March 2019
Ireland
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
The VirtualVet platform helps farmers build a synchronised drug-book, compliance- ready at the drop of a hat. Accessed through the VirtualVet portal, the dynamic and editable drug-book enables farmers and vets using our platform to build a near real-time record of herd health including animal treatments and disease recording.
VirtualVet has built a smartphone app, web-portal and delivers a phone support service to assist farmers to record all on-farm animal treatments. Getting a clearer picture of the exact usage of drugs and an earlier indication of animal disease instances will contribute to reduced risks for farmers, government agencies, food processors and the pharmaceutical companies – not to mention increased public health and food safety!
The services are free to farmers, using a data-driven business model and explicit permissions from farmers as data controllers. The innovative, inclusive and farmer centered approach to data is in line with Copa Cogeca’s guidelines on the collection of use of agricultural data, with EU Commission’s Digital Economy strategy, and even CAP reform aims focused on simplification of compliance.
VirtualVet has built a smartphone app, web-portal and delivers a phone support service to assist farmers to record all on-farm animal treatments. Getting a clearer picture of the exact usage of drugs and an earlier indication of animal disease instances will contribute to reduced risks for farmers, government agencies, food processors and the pharmaceutical companies – not to mention increased public health and food safety!
The services are free to farmers, using a data-driven business model and explicit permissions from farmers as data controllers. The innovative, inclusive and farmer centered approach to data is in line with Copa Cogeca’s guidelines on the collection of use of agricultural data, with EU Commission’s Digital Economy strategy, and even CAP reform aims focused on simplification of compliance.
Resources needed
The company was established with private funding and there is no information available on financial resources. The core team of the company is from 5 people.
Evidence of success
The service is operating in Ireland and UK and plans to expand in other countries.
Potential for learning or transfer
The potential of implementation of this service in other countries is quite big since it is free and very useful service for the farmers and provides them with very needed information.
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Animal Disease Tracking Ireland Ltd.
Ireland
Contact
Executive Director