Whim
About this good practice
In Europe alone, there are 242 million cars on the roads. Transport is the only sector that has not been able to cut emissions since 1990, and these emissions grow faster than any other.
The concept of mobility-as-a-service was invented in Finland, and with the help of open-minded people ranging from politicians to various transport service providers and city officials, the country provided a perfect test base for MaaS to develop and spread across the globe.
The goal of MaaS Global is to replace 1,000,000 private cars with Whim subscription by 2030. The app packages the transportation services that already exist in a city, rather than providing a new transportation option. Customers can access numerous modes of public and private transport including buses, trams and trains, with taxis, hire cars and bike-share cycles if required. It’s efficient and cost-saving. It is currently available in Austria (Vienna), Belgium (Antwerp), Finland (Helsinki and Turku), Japan (Tokyo), Switzerland (nationwide) and the United Kingdom (Birmingham).
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Evidence of success
West Midlands was the first region in the UK to deliver Mobility as a Service which is at the forefront of their work on transport innovation, providing better air quality/transport in the city. The app itself is award-winning (Red Dot Design Award, European Startup Price, iF Design Award, Future Unicorn Award), with a community of hundreds of thousands of users (and over 16 million trips made since its launch), making urban mobility more versatile, convenient, and sustainable.
Potential for learning or transfer
Benefit: saving costs for the local authority – Whim can transform the way of transportation and by doing so, it helps free up roads and tackle the scourge of congestion which costs Birmingham billions of pounds a year
Further information
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Good practice owner
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