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WORTH Partnership Project
Published on 19 May 2020
Greece
This is the good practice's implementation level. It can be national, regional or local.
About this good practice
Creative Industry and Design are highly relevant catalysts for innovation of fashion and high-end products. In this context and given that European companies can only compete through innovation, productivity, resources efficiency and high added value, the EU launches great efforts to foster and increase the participation of the CREATIVE & LIFESTYLE INDUSTRY in the EU GDP towards 2020 by driving and stimulating initiatives to strengthen their competitiveness.
WORTH Partnership Project aims at providing techniques and know-how to SMEs and creatives in order they could be translated into competitive strengths. WORTH Partnership Project puts in place transnational partnerships between designers, SMEs and technology providers to integrate creativity, design and technology across the whole value chain of the CREATIVE AND LIFESTYLE INDUSTRY including footwear, fashion/textile, furniture/home decoration, leather/fur, jewellery, accessories.
WORTH Partnership Project supports the participants through:
• Media kit including: international media relation activity, advertising and social media marketing
• € 10.000 funding
• Participation in two international events related to design to showcase the products developed
• A tailor-made mentoring programme
• Training
• Cross-sector collaboration and participation in networking events
• Professional links
• Visibility of your professional profile on the WORTH gallery.
WORTH Partnership Project aims at providing techniques and know-how to SMEs and creatives in order they could be translated into competitive strengths. WORTH Partnership Project puts in place transnational partnerships between designers, SMEs and technology providers to integrate creativity, design and technology across the whole value chain of the CREATIVE AND LIFESTYLE INDUSTRY including footwear, fashion/textile, furniture/home decoration, leather/fur, jewellery, accessories.
WORTH Partnership Project supports the participants through:
• Media kit including: international media relation activity, advertising and social media marketing
• € 10.000 funding
• Participation in two international events related to design to showcase the products developed
• A tailor-made mentoring programme
• Training
• Cross-sector collaboration and participation in networking events
• Professional links
• Visibility of your professional profile on the WORTH gallery.
Resources needed
Funded by EU EASME-COSME Programme (overall budget: 3.227.290 euros) and implemented by 5 partners from 3 EU countries.
KEPA’s roles: development & management of the call for proposals, support stakeholders’ management & coaches’ recruitment, builder of relations with similar ongoing initiatives.
KEPA’s roles: development & management of the call for proposals, support stakeholders’ management & coaches’ recruitment, builder of relations with similar ongoing initiatives.
Evidence of success
After 3 calls and 442 proposals (involving ~1.000 partners from >30 EU-COSME countries), 150 projects were finally selected, ending up with prototype/MVP/final product, addressing a wide range of challenges.
The participating companies from Greece had the opportunity to cooperate with other SMEs in Europe and get full support for transforming their innovative initial idea into final product for the market (e.g. Smart Life Jacket for water sports, project on detecting emotions into knitwear).
The participating companies from Greece had the opportunity to cooperate with other SMEs in Europe and get full support for transforming their innovative initial idea into final product for the market (e.g. Smart Life Jacket for water sports, project on detecting emotions into knitwear).
Potential for learning or transfer
• WORTH encourages transnational cooperation through the support of partnerships of at least 2 SMEs from at least 2 different countries.
• A network of ambassadors was created, in order to further promote the calls for proposals under the project.
• A mentoring programme was developed and offered, in order to enable the partnerships to transform their ideas into products.
• A set of webinars and training modules in a wide range of thematic areas was available, so as to further enhance the capacity building of the participants.
• A support scheme tailored made to increase the innovation of the CCI sectors by supporting collaboration with design and technology sectors had been designed and tested.
Although WORTH Partnership Project is a European initiative, some of the above-mentioned features (ambassadors, integrated support including funding, training and mentoring) can be easily replicated in a smaller scale (regional and local level).
• A network of ambassadors was created, in order to further promote the calls for proposals under the project.
• A mentoring programme was developed and offered, in order to enable the partnerships to transform their ideas into products.
• A set of webinars and training modules in a wide range of thematic areas was available, so as to further enhance the capacity building of the participants.
• A support scheme tailored made to increase the innovation of the CCI sectors by supporting collaboration with design and technology sectors had been designed and tested.
Although WORTH Partnership Project is a European initiative, some of the above-mentioned features (ambassadors, integrated support including funding, training and mentoring) can be easily replicated in a smaller scale (regional and local level).
Further information
Website
Good practice owner
You can contact the good practice owner below for more detailed information.
Organisation
Business and Cultural Development Centre
Greece
Kentriki Makedonia
Contact
Project Coordinator